Our Insights

Amplify 2.0: A look inside our new brand - Amplify Group

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June 1, 2023

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‍Our Growth Story

Amplify has made a lot of exciting changes in the last year. We’re consistently adding new talented team members and inspiring clients to our portfolio. We also expanded our services to include marketing and recruiting over the past year.

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We’re more capable and well-positioned for scale than we could have imagined so early in our growth story. Our brand did not reflect the vibrancy, diversity, and innovation of our offering and team, so we amplified it! See what I did there…

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Today we are thrilled to announce the new Amplify brand.

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We are incredibly grateful for the support and partnership of Odi (a Focus Lab company) in making this vision a reality. And we’re even more excited to give you a glimpse into the process and the evolution of Amplify. Let’s get into it.

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A Strong Foundation

We firmly believe that all successful companies and brands are built on a strong foundation and commitment to a clear mission, vision, and values. To that end, I am excited to share our brand manifesto with you.

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Our Brand Manifesto

We believe that bold dreams and ambitious goals deserve to be heard. That's why we exist to amplify the voices and impact of founders and operators who are striving to make a difference in the world. We're not just here to provide services - we're here to empower emerging businesses to achieve scalable growth through elevated revenue operations, digital transformation, and integrated partnerships.

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We believe that excellence is achieved through outstanding service and impactful results. That's why we hold ourselves to the highest standards and why we're always looking for new ways to improve and innovate.

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We believe in transparency, accountability, and intellectual honesty. We know that trust is essential to building lasting relationships, and we're committed to earning and maintaining the trust of our clients, partners, and team members.

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We believe in insatiable curiosity and perpetual growth. We know that learning is a lifelong journey, and we're always seeking new knowledge and experiences to help us better serve our clients and community.

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We believe in championing an environment of diversity, inclusion, and empathy. We know that our differences make us stronger, and we're committed to creating a safe and welcoming space for everyone to thrive.

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Join us in our mission to empower emerging businesses to achieve scalable growth and make a positive impact in the world. Let's amplify your voice and achieve your bold dreams, together.

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Our Amplified Impact

We spent time over the last year listening to our clients, partners, and the market, to carefully craft our approach and solutions to maximize our impact for our customers at various stages of their growth journey.

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Our services fall into three primary categories –

1. Revenue Strategy

2. Revenue Operations & Enablement

3. Recruiting & Talent

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We exist to support our clients with their collective go-to-market strategy, people, process, and technology to optimize their revenue and margins across marketing, sales, and customer success.

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We have designed our solutions to support the unique needs of our customers at their current stage of growth –

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Our new visual identity – Sincerely Spirited

We wanted to maintain some core elements of the original brand, like our signature dark green hue and mountain imagery, while bringing more vibrancy and visual sophistication to our overall identity. Odi helped us zero in on the phrase ‘Sincerely Spirited’ as our north star for the new brand, and I couldn’t be more pleased with the end result.

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Our name Amplify has a personal meaning to me, as a vocalist and lover of music. The name also offered great visual imagery for what I sought out to do for our clients – to amplify their voice, growth, and impact. It is incredibly important to me that we offer tactical, practical, solutions. I want to make go-to-market strategy and execution equal parts approachable and enjoyable. Building a business and a brand should be FUN! I want our clients to feel encouraged, supported, and challenged by us. We show them the way, and hold them accountable to high standards, while helping them believe they can do it. Amplify - your ultimate hype team.

Core brand attributes

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The new logo

Our new logo mark is called Wavelength.

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Our color palette

Color distinguishes the Amplify brand, adding meaning, energy, and depth to our identity.

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The artistic direction

Building on the core visual foundation of logo, color, and typography, our art direction outlines the unique ways in which we can enforce our brand visually.

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