B2B Companies Scaled
Fractional GTM leadership + GTM engineering
We turn founder-led growth into a GTM engine your team can actually run.
For B2B startups and mid-market teams doing $2-20M ARR. We fix broken handoffs, CRM sprawl, reporting gaps, and the execution bottlenecks underneath growth.
Operator Console
Live GTM rebuild
YoY Revenue Growth for Clients
Founders Educated Through Live Workshops
Fractional CRO/CMO strategy that actually gets implemented.
Jess drives the GTM thesis, operating cadence, founder coaching, and go-to-market decision-making.
CRM, automation, reporting, and revenue plumbing built in-house.
Kevin turns the plan into workflows, handoffs, data models, and systems your team can trust.
No fluff. No heroics. No strategy deck tossed over the wall to someone else.
Why companies hire us
They do not need another advisor. They need revenue leadership and the operator who can rebuild the machine underneath it.
GTM planning, CRM architecture, handoffs, automation, reporting, and execution in one motion.
Usually right after founder-led sales starts breaking, or right before mid-market complexity does.
No six-month consulting marathon. We get into the engine room and start changing the system quickly.
When Amplify gets called in
The market is working. The GTM machine underneath it is not.
These are the go-to-market problems we solve every day for B2B companies doing $2-20M ARR.
Stuck in Founder-Led Sales
Every deal still runs through you. There's no playbook, no repeatable process — just your calendar and your gut.
Revenue Infrastructure is Duct-Taped
Your CRM is a mess and reporting takes days. Marketing and sales don't share data, handoffs break, and nobody trusts the numbers.
Outgrown Your Startup Tools
You hit $5-10M+ but the tech stack didn't grow with you. Automations are brittle, data is unreliable, and your team spends half their time on manual workarounds.
Can't Afford a Full GTM Team
You need a CRO, a RevOps lead, and someone to actually build the plumbing — but three senior hires would blow the budget. That's where fractional comes in.
We rebuild the operating system underneath growth.
Pipeline stages, ownership rules, CRM architecture, automation, handoffs, reporting logic, and executive visibility all get tightened together.
Clearer pipeline definitions, fewer manual handoffs, cleaner dashboards, and stronger founder leverage.
Teams stop guessing. Reporting becomes usable. Reps trust the CRM. The GTM motion stops depending on memory.
Why Amplify feels different
Most firms give you GTM advice. Most operators do not build the infrastructure. We do both.
That is why the work lands faster and sticks longer. Strategy and systems are designed in the same room, by the people delivering the engagement.
Co-Founder & GTM Executive
How the engagement runs
Jess Schultz
Fractional CRO/CMO. 15+ years scaling B2B revenue teams, operations, and pipeline growth. Jess builds the strategies and playbooks for repeatability and scalability.
View profile → Co-Founder & GTM EngineerKevin Poindexter
Revenue systems architect with an enterprise security and M&A integration background. Kevin builds the technical infrastructure that makes GTM strategy executable — CRM architecture, data pipelines, automation workflows, and reporting systems.
View profile →One integrated team. No strategy-to-implementation handoff.
- Fractional executive leadership and GTM engineering in one engagement.
- Hands-on implementation across CRM, automation, data, and reporting.
- Custom scope based on growth stage, internal team, and bottlenecks.
- Built to leave your team stronger, not dependent.
Client proof
Results from teams that needed the GTM engine fixed, not just discussed.
See how we've helped B2B companies build revenue engines that scale.
I've worked with other Sales/Marketing/GTM consultants and while they have been helpful, you can usually tell when a consultant's highest concern is themselves and what they're getting out of the deal. This was clearly not the case with Amplify — they were dedicated to finding the right ways to help our specific business needs however they could with integrity, insight, and action.
590%
TaxTaker
ARR growth with a professionalized sales process and faster pipeline motion.
View case study → 300%29Bison
YoY revenue growth with new channels and 5x inbound lead generation.
View case study → $3MMission Control
Pipeline generated at launch with faster GTM execution and cleaner operating rhythm.
View case study →Jess's recommendations were practical, tailored to our specific needs, and far from 'template thinking.' She equipped us with the skills, processes and tools to move forward confidently.
Jess and her team were focused on teaching us to be self-sufficient — to think critically about our messages, how we use technology to drive insight and efficiency, and how to capture the value we were generating for our clients.
What started as a short-term collaboration has turned into a partnership lasting over a year — and for good reason. Her ability to scale and adapt to our rapidly evolving needs has been invaluable, especially during a period of fast growth.
Where we drop in
Different growth stages. Same mandate: make the GTM engine work.
We tailor the engagement to the company in front of us, but the job is consistent: build clarity, remove bottlenecks, and make revenue execution more repeatable.
01
B2B Founders & Startups
Transition out of founder-led sales. Build the playbook, hire the team, and professionalize the motion.
- GTM audit and strategy
- Fractional CRO/CMO leadership
- Founder-led sales transitions
- RevOps build-out and optimization
Mid-Market Teams
Fix the infrastructure. Connect the tools. Build the systems that scale with the revenue target.
- Revenue infrastructure audit
- CRM and data architecture
- Process automation
- Cross-functional alignment
Venture Capital & PE
Give portfolio companies GTM support that can move from founder coaching to embedded execution.
- Portfolio GTM workshops
- Founder coaching
- Embedded fractional CRO
- GTM engineering and RevOps
Ready when you are
Your fractional GTM leader and the engineer who makes the plan real.
If the bottleneck is somewhere between strategy, systems, and execution, that is exactly the work.
Most engagements start at $5K/mo. Typical commitment: 3-6 months. No long-term contracts.