Our Insights
Ep 34. Why Female Founders Thrive: Lessons from the Frontlines
In this episode of Figure 8, host Julie Ellis sits down with Jess Schultz, founder and CEO of Amplify Group, to explore her unconventional journey from capital markets to SaaS sales, venture capital, and ultimately entrepreneurship. Jess shares how her eclectic background shaped her unique go-to-market strategy work with early-stage B2B software startups. Tune in to hear how she helps founders navigate noisy growth advice, why she created a “no asshole” policy, and what she’s building next to scale her impact.
Key takeaways include the power of process-driven sales and marketing, the importance of founder clarity and consistency, and the realities of scaling a service-based business.
