Jess Schultz on What Makes You Tick Podcast
How do founders go from selling their first deals to building a scalable sales engine?Why is go-to-market fit just as important as product-market fit?
How can founders replace cold outreach with high-converting partnerships?
If you’re a B2B SaaS founder trying to scale revenue to $10M ARR and beyond...but don’t have a background in sales, this episode is for you.
Meet Jess Schultz, Founder & CEO of Amplify Group, fractional CRO/CMO, and the go-to expert for helping startups (up to $10M ARR) transition from founder-led sales to a repeatable, scalable process. With a career spanning capital markets, SaaS sales, and venture capital, Jess knows what it takes to turn scrappy startup selling into structured growth.
What you’ll learn in this episode of What Makes You Tick:
- Why most early-stage founders struggle with sales - and how to fix it
- The difference between product-market fit & go-to-market fit (and why it matters)
- How sales and marketing can actually work together
- Why cold outreach isn’t the answer - and what to do instead
- The power of strategic partnerships in driving revenue
- How Jess’s finance background gave her an edge in sales
Listen to the full episode
Learn more about What Makes You Tick here.
