Jess Schultz on What Makes You Tick Podcast

How do founders go from selling their first deals to building a scalable sales engine?Why is go-to-market fit just as important as product-market fit?

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How can founders replace cold outreach with high-converting partnerships?

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If you’re a B2B SaaS founder trying to scale revenue to $10M ARR and beyond...but don’t have a background in sales, this episode is for you.

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Meet Jess Schultz, Founder & CEO of Amplify Group, fractional CRO/CMO, and the go-to expert for helping startups (up to $10M ARR) transition from founder-led sales to a repeatable, scalable process. With a career spanning capital markets, SaaS sales, and venture capital, Jess knows what it takes to turn scrappy startup selling into structured growth.

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What you’ll learn in this episode:

• Why most early-stage founders struggle with sales - and how to fix it
• The difference between product-market fit & go-to-market fit (and why it matters)
• How sales and marketing can actually work together
• Why cold outreach isn’t the answer - and what to do instead
• The power of strategic partnerships in driving revenue
• How Jess’s finance background gave her an edge in sales

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Listen to the full episode

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Learn more about What Makes You Tick here.