Brand Assets

Visual Identity Guidelines

This page contains the assets for Amplify’s visual identity system.

Amplify Logomark

Amplify’s mark is called Wavelength. It should be used consistently and following these guidelines to build strong brand recognition.
Amplify logomark
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SVG
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JPG
Amplify logomark
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SVG
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PNG

Amplify Lockup

The Amplify logo is one of the most visible parts of our brand. It is a memorable token, acting as a recognizable signature that unites all of our visual communication.
Amplify Logo Green
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SVG
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PNG
Amplify Lockup
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SVG
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PNG

Amplify Avatars

Amplify uses the Frequency version of Wavelength on Major backgrounds for avatars across all social media accounts.
Amplify logomark
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JPG
|
PNG
Amplify logomark
Download:
JPG
|
PNG

Primary Palette

These colors comprise the official Amplify palette. They should be the foundation for any visual communication and will cover most of your color needs.
Minor Shade
RGB: 9, 23, 22
HEX: #091716
CMYK: 5, 0, 0, 91
Major Shade
RGB: 12, 53, 31
HEX: #0C3533
CMYK: 16, 0, 1, 79
Amp Shade
RGB: 0, 232, 160
HEX: #00E8A0
CMYK: 91, 0, 28, 9
Clef Shade
RGB: 255, 255, 255
HEX: #FFFFFF
CMYK: 0, 0, 0, 0

Secondary Palette

Our secondary color palette should be used to complement our primary palette and create hierarchy throughout the brand experience.
Frequency Shade
RGB: 253, 154, 154
HEX: #FD9A9A
CMYK: 0, 39, 39, 1
Forte Shade
RGB: 249, 194, 52
HEX: #0C3533
CMYK: 0, 22, 77, 2
Amp Shade
RGB: 189, 113, 250
HEX: #BD71FA
CMYK: 24, 54, 0, 2