Insights & Blog

What is a GTM Engineer? Role, Skills, and How It Fits Your Revenue Team

There's a new role taking over LinkedIn feeds and startup org charts: the GTM Engineer. Job postings for the title have more than doubled year over year, compan...

March 26, 2026 articles

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How to Run a Customer Journey Map Workshop (And Why It's Essential for Your GTM Strategy)

Here's a truth most founders learn the hard way: you can't build an effective go-to-market strategy if you don't understand how your customers actually buy. Not...

January 29, 2026 articles

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5 Women to Watch in Venture - Fall 2025

In this Fall's edition of Women to Watch in Venture, I'm thrilled to showcase five women in venture who are making significant strides in the industry and beyon...

January 22, 2026 women to watch

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5 Women to Watch in Venture - Summer 2025

In this Summer's edition of Women to Watch in Venture, I'm thrilled to showcase five women in venture who are making significant strides in the industry and bey...

September 9, 2025 women to watch

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5 Women to Watch in Venture - Spring 2025

In this Spring's edition of Women to Watch in Venture, I'm thrilled to showcase five women in venture who are making significant strides in the industry and bey...

June 4, 2025 women to watch

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Jess Schultz on Path to Growth Podcast

In this Path to Growth episode, Tracy Young sits down with Jess Schultz, Founder of Amplify Group, to talk about building a consistent, scalable go-to-market st...

April 18, 2025 press

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Why Founder-Led Growth Isn’t Optional: Jess Schultz on Early-Stage GTM, Metrics, and Startup Scaling

In this high-impact episode of The CTO Show, Mehmet sits down with Jess Schultz, a fractional CRO/CMO and angel investor, to unpack what truly drives early-stag...

April 15, 2025 press

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How to Build a Founder-Led Content Strategy in 2025

Ads are expensive. Cold outreach is hit-or-miss. But founder-led content compounds. Learn how to build an audience that sells for you with this playbook for bui...

March 30, 2025 press

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Ep 34. Why Female Founders Thrive: Lessons from the Frontlines

In this episode of Figure 8, host Julie Ellis sits down with Jess Schultz, founder and CEO of Amplify Group, to explore her unconventional journey from capital ...

March 20, 2025 press

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Jess Schultz on What Makes You Tick Podcast

How do founders go from selling their first deals to building a scalable sales engine?Why is go-to-market fit just as important as product-market fit? How can f...

February 20, 2025 press

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Google Search Console vs. Google Analytics: What’s the Difference and How to Set Up Both for Free

When it comes to monitoring your website’s performance, Google Search Console (GSC) and Google Analytics (GA) are two essential tools. While they may seem simil...

February 13, 2025 articles

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5 Women to Watch in Venture - Winter 2025

In this Winter's edition of Women to Watch in Venture, I'm thrilled to showcase five women in Venture who are making significant strides in the industry and bey...

February 11, 2025 women to watch

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Jess Schultz on Positivity Hack Delivered

Our founder, Jess Schultz, joined the Positivity Hack Delivered podcast to discuss her career path and work with startups. In the episode, they explore: How to ...

February 5, 2025 press

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Jess Schultz on Fractionals Unplugged

Jess Schultz, a Fractional CRO/CMO, joins Fractionals Unplugged to talk about the challenges faced by founders of B2B SaaS companies as they transition from fou...

January 14, 2025 press

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5 Women to Watch in Venture - Fall 2024

In this Fall's edition of Women to Watch in Venture, I'm thrilled to showcase five women in Venture who are making significant strides in the industry and beyon...

October 9, 2024 women to watch

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5 Women to Watch in Venture - Summer 2024

In this summer's edition of Women to Watch in Venture, I'm thrilled to showcase five women in Venture who are making significant strides in the industry and bey...

July 24, 2024 women to watch

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5 Women to Watch in Venture - Spring 2024

In this Spring’s Edition of Women to Watch in Venture, I'm thrilled to showcase five women in venture who are making significant strides in the industry and bey...

May 23, 2024 women to watch

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The Hot Pursuit: How to Leverage Customer Reviews to Generate More Leads

In this episode, Jessica Schultz of Amplify Group discusses the power of customer reviews for lead generation. Join us to learn why (and how) Jess recommends us...

May 9, 2024 press

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When to Hire a Fractional Exec vs Freelance Talent for Your Startup | Amplify

Founders and CEOs of Seed or Series A startups often grapple with pivotal decisions regarding staffing for long-term success. The dilemma? Whether to invest in ...

March 28, 2024 articles

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The Secret Weapon in Your Startup Arsenal: Customer Reviews as the Ultimate Growth Catalyst

If you're in the burgeoning stages of an entrepreneurial dream, you're likely aware that visibility and conversion are your lifelines. But did you know that nes...

March 19, 2024

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The Trick to Hiring Top Sales Talent with Jessica Schultz - The Daily Bolster

The Daily Bolster welcomes Jessica Schultz, the founder and CEO of Amplify Group. Tune in as Jessica shares her top three tips for hiring top sales talent—somet...

February 13, 2024 press

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5 Women to Watch in Venture - Winter 2024

In this Winter’s Edition, I’m excited to highlight five women in venture who I believe are poised to make a huge impact on the industry (and even the world). I ...

January 31, 2024 women to watch

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Unlock Your Growth Potential with our GTM Bootcamp for Startups

We hosted our first ever virtual event in September, a Founder Led Sales Bootcamp. For our first crack at this, it was a huge success. As we prepare for our nex...

November 27, 2023 articles

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Ho-Ho-No Cheesy Gifts: Unique Holiday Gift Ideas for Your B2B Clients

Finding the perfect holiday gift for your customers that says "I appreciate you" without coming off as too salesy or robotic can be tough. You want th...

October 31, 2023 articles

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5 Women to Watch in Venture - Fall Edition

As the leaves turn and fall settles in, we're pleased to present the fall edition of our Women to Watch in Venture Capital series, spotlighting five influential...

October 26, 2023 women to watch

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The Shift in B2B Buying Behaviour: Essential Insights for Founders and CEOs

As the world becomes increasingly more digital, the way businesses approach selling their products and services needs to evolve. With B2B buyers now often havin...

October 19, 2023 articles

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Accountability: The Secret to Massive Sales Growth

In this episode of The Sales Evangelist Podcast, host Donald Kelly speaks with Jessica Schultz about the importance of holding yourself accountable as a sales r...

October 11, 2023 press

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5 Steps to Structure Your Deal Stages Like a Pro

As a founder, you already know that structuring your company's deal stages is an essential aspect of your sales process. However, it might not always be easy to...

August 31, 2023 articles

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How Domain Authority Can Improve Your Business

As a founder or business operator, you may be familiar with the term domain authority. You may have even heard it mentioned in conversations about search engine...

August 29, 2023 articles

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The Difference Between a Marketing and a Sales Email

What is the difference between a Marketing Email and a Sales Email? This is a question we get asked all the time, and we understand it can be a little confusing...

August 28, 2023 articles

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The Importance of Founder Led Sales

As a founder, you know your business inside and out. You have the vision, the passion, and the drive to succeed. But what about sales? A lot of entrepreneurs mi...

August 23, 2023 articles

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5 Women to Watch in Venture - Summer Edition

This summer, we're turning up the heat as we celebrate the unstoppable power and influence of five extraordinary women in venture capital. In this blog, we unve...

June 28, 2023 women to watch

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Mastering the Discovery Call with Jess Schultz

The discovery call is at the heart of the sales process. If you want to make the most of it, you have to come in with a plan. In this episode of The Sales Evang...

June 23, 2023 press

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The Art of Recruiting Sales Rockstars: Tips and Tricks

Recruiting top talent for your sales team can be a daunting challenge. You need people who can sell your products or services to potential customers, and that r...

June 19, 2023 articles

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Don't Divest Your GTM Efforts During a Downturn

The current economic climate is a challenging time for many companies. To cut costs and extend their runway, a lot of businesses are actively cutting sales and ...

June 11, 2023 articles

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Networking for Success: Best Peer Groups for Sales & Marketing Growth

As a sales professional, staying ahead of the curve is essential to keep your skills sharp and build your network of thought leaders. The importance of remainin...

June 5, 2023 articles

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Amplify 2.0: A look inside our new brand

Our Growth Story Amplify has made a lot of exciting changes in the last year. We’re consistently adding new talented team members and inspiring clients to our p...

June 1, 2023 articles

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How to Define Your Buyer Persona: A Step-by-Step Guide

As CEO or founder of a business, one of the most important things you need to know is your target audience. Without a clear understanding of who your customers ...

May 8, 2023 articles

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Creating Velocity in Transition with Incremental Improvement

Thanks to Rob Jeppsen for having our CEO on The Sales Leadership Podcast with Rob Jeppsen! His energy and passion are infectious, and this show is a must-listen...

April 26, 2023 press

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How Strategic RevOps Accelerates Your Revenue Growth

As customers' purchasing patterns change, so are companies' revenue processes. Revenue teams are now ditching siloed teams in favor of something more aligned ac...

April 24, 2023 articles

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The Ultimate Guide to Writing a Sales Playbook

Welcome to your ultimate guide on how to create an effective sales playbook! Regardless of if you are a CEO, founder, or sales leader, learning how to create a ...

April 10, 2023 articles

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Defining Your Ideal Customer Profile

The first step in developing your Go-To-Market strategy is to define your ideal customer profile (ICP). We're here to provide you with a practical approach to d...

April 3, 2023 articles

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5 Women to Watch in Venture - Winter Edition

The rise of female empowerment has never been stronger, but there’s still a long way to go for gender equality – especially in the world of technology and ventu...

March 27, 2023 women to watch

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Outsourcing Outbound Sales for Your Early-Stage Company - Amplify

Have you considered outsourcing your outbound sales? In this blog post, we'll discuss the significant advantages sales outsourcing can bring to your blooming bu...

March 21, 2023 articles

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The secret to getting your team’s buy-in

The secret to your bottom line success? Team buy-in. The secret to team buy-in? Jess has a pretty convincing argument for her best answer to that huge question....

March 20, 2023 press

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A First-Time Female Founder’s First Year in Review

Wow. I did it. I actually did it. Amplify celebrated our first birthday on Feb 8th, the same month I turned 36. As a first-time female founder, I feel a strong ...

March 2, 2023 articles

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Get The Most Of Pay Performance to Maximize Results

RevOps and Sales Ops leaders - Go beyond sales commissions! Pay for performance is a powerful strategic lever that can profoundly impact your organization’s suc...

February 28, 2023 press

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Boost Your Inbound Strategy with SEO: The Basics

Nowadays, everyone is talking about search engine optimization (more commonly known as SEO). SEO sounds complicated, but it's less complex than you think and ca...

February 27, 2023 articles

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Amplify Group is our name, scaling your revenue engine is our game

Amplify Group is the name of our company. Amplify Group provides go-to-market strategy and tactical execution support to B2B startups and SMBs looking to SCALE....

February 13, 2023 articles

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Revenue Tech Stack 101

In today’s digital world, technology plays an integral role in revenue operations. A revenue tech stack is a combination of software solutions that help sales a...

January 9, 2023 articles

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Amplify on Startups You Should Know

Our founder and CEO, Jessica Schultz, kicked off 2023 with TaxTaker's new entrepreneurial series, Startups You Should Know #SYSK. Read Amplify's full feature on...

January 2, 2023 press

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Sales & Marketing Alignment - Maximize Growth Velocity

The bottom line is – Sales and Marketing depend on one another. Marketing drives awareness, awareness generates leads, leads create a sales funnel, and effectiv...

December 20, 2022 articles

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What is a Fractional Executive?

As the name suggests, having a fractional role in a business means that an employee only works for a specific company for a fraction of their time. This could b...

December 5, 2022 articles

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Five Women to Watch in Venture

Venture capital has historically been a boys club with only 12% of decision-makers at venture capital firms being women and 65% of firms still do not have a sin...

November 28, 2022 women to watch

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Mastering the Discovery Call

The first call that you have with a prospective customer is often referred to as a discovery call. This is an excellent opportunity for you to gather the inform...

November 15, 2022 articles

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Entrepreneur Stories on Go Solo

Sales Expertise & Execution to Scale Your Business - Amplify Group Our founder and CEO, Jessica Schultz, was featured in Go Solo's Entrepreneur Stories shar...

September 10, 2022 press

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Jessica Schultz on Chicago Capital Podcast

Our founder, Jessica Schultz, was featured on a recent episode of the Chicago Capital podcast to share her story and mission for Amplify Group. Listen to the fu...

June 15, 2022 press

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How to break into Venture – A Sales Playbook

I’ve frequently been asked about my path to working at a venture fund by other enthusiasts trying to break in. My story is not a traditional one, and I’m sharin...

March 22, 2022 articles

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Introducing Amplify - Your Sales Supercharger

Hot off the press…I am thrilled to formally share this news. I recently launched Amplify Group to provide startup founders and middle-market operators sales con...

February 8, 2022

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Insights

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What is a GTM Engineer? Role, Skills, and How It Fits Your Revenue Team

How to Run a Customer Journey Map Workshop (And Why It's Essential for Your GTM Strategy)

5 Women to Watch in Venture - Fall 2025

5 Women to Watch in Venture - Summer 2025

5 Women to Watch in Venture - Spring 2025

Jess Schultz on Path to Growth Podcast

Why Founder-Led Growth Isn’t Optional: Jess Schultz on Early-Stage GTM, Metrics, and Startup Scaling

How to Build a Founder-Led Content Strategy in 2025

Ep 34. Why Female Founders Thrive: Lessons from the Frontlines

Jess Schultz on What Makes You Tick Podcast

Google Search Console vs. Google Analytics: What’s the Difference and How to Set Up Both for Free

5 Women to Watch in Venture - Winter 2025

Jess Schultz on Positivity Hack Delivered

Jess Schultz on Fractionals Unplugged

5 Women to Watch in Venture - Fall 2024

5 Women to Watch in Venture - Summer 2024

5 Women to Watch in Venture - Spring 2024

The Hot Pursuit: How to Leverage Customer Reviews to Generate More Leads

When to Hire a Fractional Exec vs Freelance Talent for Your Startup | Amplify

The Secret Weapon in Your Startup Arsenal: Customer Reviews as the Ultimate Growth Catalyst

The Trick to Hiring Top Sales Talent with Jessica Schultz - The Daily Bolster

5 Women to Watch in Venture - Winter 2024

Unlock Your Growth Potential with our GTM Bootcamp for Startups

Ho-Ho-No Cheesy Gifts: Unique Holiday Gift Ideas for Your B2B Clients

5 Women to Watch in Venture - Fall Edition

The Shift in B2B Buying Behaviour: Essential Insights for Founders and CEOs

Accountability: The Secret to Massive Sales Growth

5 Steps to Structure Your Deal Stages Like a Pro

How Domain Authority Can Improve Your Business

The Difference Between a Marketing and a Sales Email

The Importance of Founder Led Sales

5 Women to Watch in Venture - Summer Edition

Mastering the Discovery Call with Jess Schultz

The Art of Recruiting Sales Rockstars: Tips and Tricks

Don't Divest Your GTM Efforts During a Downturn

Networking for Success: Best Peer Groups for Sales & Marketing Growth

Amplify 2.0: A look inside our new brand

How to Define Your Buyer Persona: A Step-by-Step Guide

Creating Velocity in Transition with Incremental Improvement

How Strategic RevOps Accelerates Your Revenue Growth

The Ultimate Guide to Writing a Sales Playbook

Defining Your Ideal Customer Profile

5 Women to Watch in Venture - Winter Edition

Outsourcing Outbound Sales for Your Early-Stage Company - Amplify

The secret to getting your team’s buy-in

A First-Time Female Founder’s First Year in Review

Get The Most Of Pay Performance to Maximize Results

Boost Your Inbound Strategy with SEO: The Basics

Amplify Group is our name, scaling your revenue engine is our game

Revenue Tech Stack 101

Amplify on Startups You Should Know

Sales & Marketing Alignment - Maximize Growth Velocity

What is a Fractional Executive?

Five Women to Watch in Venture

Mastering the Discovery Call

Entrepreneur Stories on Go Solo

Jessica Schultz on Chicago Capital Podcast

How to break into Venture – A Sales Playbook

Introducing Amplify - Your Sales Supercharger

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